The Lekkerland shop concept Frischwerk® by The-Store-Designers® was awarded in Berlin as “Shop of the Year” for the pilot store in Aalen – the category was “gas station / service area”. The prize is awarded annually by the magazine “Convenience Shop”; the winner was chosen by an independent expert jury.
The “Shop of the Year” award is already the second prestigious prize awarded to Frischwerk®: Last year, the concept won the “International Convenience Retailer of the Year Award – Honorable Mention” in the category “small formats” – the first German convenience format.
Together with Frank Fleck, we are pleased about this award, who as the head of strategy and business development at Lekkerland, is also responsible for the Frischwerk® shop concept.