Vitra | Retail Strategy

Vitra uses the power of good design – to improve the quality of living spaces, offices and public buildings. Initiatives such as Vitra Campus, the Vitra Design Museum workshops, publications, collections and archives are integral parts of the brand. The Store Designers^® have supported Vitra Home for many years with workshops, seminars and regular series of lectures. The Store Designers^® also perform location analyses for leading furniture dealers, which Vitra offers in co-operation with the CI association.