Publication: Multi-sensory marketing

We are extremely proud! Springer Verlag publishes a specialist book, and we’re involved in the editorial work.

Hannah Sondermann, in collaboration with Silvia Talmon and Bettina Hoffmann, report on the topic of multi-sensory marketing at the point of sale. They share their knowledge and hands-on experience. Our Av Concept Store with the world’s best inclusion concept serves as the basis. As soon as the publication is out, we will detail.