BÄHM! We are pleased that we made it to the next round at the design pitch for Valora. We were allowed to present our concept as one of the finalists in Muttenz, Switzerland.
The concept is particularly convincing due to the materiality: colour gradients, transparencies and special colours. The colours are based on a combination of the brand’s CI colours and the colour trends for 2021. Aspects of virtual relativity and Instagram fitness in the store concept attract bloggers and influencers, because these issues have already an impact on the food sector. The scalability of the modular store concept provides an easy implementation towards different shop sizes.
It remains exciting if we will be allowed to implement our concept for Valora.